Author Archive | Lynne

Don’t Dismiss Direct Mail

There’s much to choose from when it comes to marketing communication services  So it’s important to select the options that gives you the best results for your project whether that be a new product launch, an event promotion or new service to be offered by your company.  Marketing tools such as posters, email and other online campaigns, leaflets and […]

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5 Tips for Better Branding

Branding Company and product branding can have a significant impact on the target audience. Chris Moody, creative director at Wolff Olins suggests  five tips for better branding. Worth a read in  this recent Creative Bloq post  5 Top Tips for Better Branding  

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Paper Samples book inner pages

Choosing paper weights & finishes

Choosing paper weights & finishes When choosing paper stocks for your print job, here are some pointers which you might find useful. Paper weight Paper weight is described in gsm or grams per square metre of paper. The lower the gsm, the lighter and thinner feeling the paper will be. For example, 130gsm paper is […]

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Bleed and Quiet Areas

Bleed and Quiet areas

Bleed is a term used to describe when an image, colour (or other design element) on your printed design runs off the edge of the page.The effect can look great, adding interest and style to your layout and we recommend it. To ensure that the edge of the finished printed document looks neat and professional, the artwork […]

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